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- Oct. 12 , 2010 -

 

Supply Chain News: Total Landed Cost Calculation, Key to Supply Chain Optimization, Still Immature Practice, 2010 3PL Study Finds

Only 45% Report Extensive Use; Data Capture Challenges Chief Obstacle


   
 


SCDigest Editorial Staff

 
SCDigest Says:
 

A not obvious result from TLC excellence is that its calculation can also help build a solid business case to justify to management decisions that appear to increase transactional or functional costs but actually minimize TLC.


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In an era of extreme globalization, accurate calculation of total landed costs (TLC) should be an essential competence for almost any supply chain organization, certainly those that source products globally.

Yet, the practice of total landed cost calculation is still fairly immature, according to the 2010 Third Party Logistics Study.

The study, now in its 15th year, is led by Dr. John Langley of Georgia Tech, the consultants at Capgemini, and participants from other sponsors of the report. Last week, SCDigest provided an overall summary and review of the 2010 report, released as always at the annual CSCMP conference, this year two weeks ago in San Diego. (See Review of the 2010 3PL Study.) This week, we summarize a special focus section in the report on total landed costs.

The concept of TLC is well understood, but we liked this definition from the report: the sum of all costs associated with making and delivering products to the point where they produce revenue. So, for example, with this definition, the TLC calculation for a consumer goods company would generally end at a company's distribution center, as retailers are billed (produce revenue) when the company ships products from its DC.

 

The definition may work less well for retailers and some others, however, as in retail the point of revenue is the store shelf, and it may not make sense to track total costs all the way to the store shelf for a given analysis of alternative suppliers (e.g. just to the retailer DC.)

 

Whatever definition is used, the report provides a very simple case study to show the impact of accurate total landed cost calculation in terms of decision-making. As can be seen in the graphic below, taken from the report, in this particular example (which appears to be based on a real case study), what initially appears like the smart decision to go to Asia for product sourcing winds up changing to a European sourcing strategy when the full TLC is considered.

 

 

 

Source: 2O010 3PL Study

 

 

"Total landed cost is an attractive metric because it enables companies to capture both obvious and hidden costs associated with product movement, revealing the true cost of sourcing and logistics decisions," the report notes, citing the obvious benefits to decision-making from getting TLC costs correct. A not obvious result from TLC excellence is that its calculation can also help build a solid business case to justify to management decisions that appear to increase transactional or functional costs but actually minimize TLC.

 

However, the challenges are many. The report says that " Difficulty in defining all of the factors contributing to total cost, and then obtaining all of that data, can be challenging. Because of that, too many businesses rely on partial data or inaccurate estimates that can lead to incorrect results."

  

(Distribution Article - Continued Below)

 
     
 
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Robust TLC Calculation not Widespread

 

Despite widespread understanding of the value of TLC calculation, its use is far from widespread. As shown in the graphic below, only 45% of survey respondents said they make  "extensive use" of TLC, versus 41% who said they "somewhat" use TLC (though the report notes there could be varying opinions as to what constitutes "extensive" use).

 

 

 

Source: 2O010 3PL Study

 

 

Of the 11% of respondents who said they do not much TLC, 49% said they lacked the data needed to accurately calculate TLC, and 48% said they did not have the right analytic tools for the job.

 

One challenge the reports notes is that few companies have an individual who has responsibility for actual TLC, given all the supply chain cost buckets the calculation hits.

 

“Most companies don’t have a corporate supply chain manager who owns TLC,” said Sven  Hoemmken, Corporate Head of Supply Chain Management for 3PL Panalpina. “TLC is mostly dispersed amongst various functions in the company.”

 

According to Mark Holifield, Senior VP, Supply Chain at The Home Depot, the reality is that, “everyone wants to get there [robust TCL calculation] – not everyone can.”

 

The report also notes that despite the relatively high number of shipper respondents reporting some level of use of TLC , the precision and level of detail of those calculations differs widely.

 

For a full copy of the 2010 report, go to: 2010 3PL Study.

 

What are your thoughts on total landed cost calculation? Were is your company at in use of the metric? What are the keys to getting TLC right? Let us know your thoughts at the Feedback button below.

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