Dr. Yossi Sheffi of MIT is one of the most influential figures in the supply chain, and he is fresh out with another great new book titled Balancing Green: When to Embrace Sustainability in a Business (and When Not To).

As the title suggests, this is a very balanced work that provides a true 360-degree look at this critical topic, impeccably reseached, with interviews of some 250 companies as to their sustainablility strategies and practices.

Sheffi offer highlights in this interesting video discussion with SCDigest editor Dan Gilmore, an excerpt from one of our recent Supply Chain Video News broadcasts with CSCMP.

It's really good stuff - please view the short video below.