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About the Author

Mark Fralick
President
GetUsROI


Mark Fralick is president of GetUsROI, a leading provider of implementation and integration solutions for Warehouse Management Systems, Warehouse Control Systems, and other distribution-focused technologies. He is one of the pioneers in the history of WMS software, and is a former executive at RedPrairie. He has strong opinions about how to drive ROI from supply chain software, and is a recognized thought leader in Warehouse Management practice. He can be reached at mark.fralick@getusroi.com

Supply Chain Comment

By Mark Fralick, President, GetUsROI

June 27, 2012



Logistics News: Warehouse Management - Whose System is it Anyway?


Operations Needs to Drive the System; IT Needs to Support and Identify Risks, not Get in the Way


Am I the only one that feels it – this (mostly) unspoken struggle between Operations and IT when it comes to their Warehouse Management System (WMS)?

And I will say bluntly: IT, for a variety of reasons, too often stands in the way of operational improvement in the DC.

Now, this may actually be an issue for any sort of software that doesn't fit in a nice clean box, but since I work in the WMS business, this is where I feel it. I have written often that my theory on execution software like a WMS is that the closer you are to the real moving parts of the organization (like a distribution center), the more flexible you have to be, as a solution provider, to make your solution fit the operation (not vice versa).

Fralick Says:

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IT needs to realize that Ops is responsible for revenue. IT is in support of that mission.
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It is also my assertion that the best WMS implementations create a platform for continuous improvement. So, why then, when a VP or Director of distribution wants to flex his or her creative muscle and move the system in a different direction, do we sometimes find IT departments standing in the way?

Look, I get the argument. IT is responsible of the stability of the system – its integrity. I respect that. I know there is risk in change and that factors such as risk need to weigh into the decision process.

However, there is a difference between being a facilitator of quality and a bastion of code control and being an outright obstacle. At least once a month I find myself in the middle of small to large squabbles between Ops and IT.

Let me give you an example: We were recently working with one of the most savvy distribution executives around. He had a great idea for a quick modification to his WMS that would dramatically decrease pack time for consumer orders.

What ensued next can only be called a dizzying exchange of heated emails. IT insisted that this mod was not needed, and that they had other changes that he previously asked for ahead of this. When our savvy VP of distribution insisted this had a better ROI and would take little effort, and that would like to shuffle priorities - IT challenged his claims and would not budge.

I found the exchange baffling – isn't the VP of Distribution capable of making rational decisions regarding the functionality of his system? And this with a fairly high level executive. Imagine the troubles mere managers can have it

While there are certainly many companies where there is a very productive relationship between IT and Ops, and where IT gets what their role should really be, I could cite many, many more of these kinds of example.

A Model for Improvement

I have often made my opinion pretty clearly on this topic. I'm with Ops. IT may (often) pay my bills, but in the end I work for Ops. This puts me in the midst of this struggle – but I bring with me a simple method to defuse the situation. I outline my three steps to IT/Ops coexistence.

1. IT needs to realize that Ops is responsible for revenue. IT is in support of that mission. Understand that you, as an IT resource, are supporting Operations, you are not responsible for it. I'm not suggesting letting Ops do anything they want with the system. Tossing mods, willy-nilly, into the system is just going to make a mess of things in the long run. I am just saying that Ops should set the direction of the system, IT should lay out the plan and describe the pitfalls.

2. Ops needs to understand that IT is responsible for system stability. Actually, Ops managers have no desire for instability (they have a downright hatred of it in fact), so IT's role of pointing out issues that will cause instability will (should) be greatly appreciated by Ops. That said, it is important that the processes IT puts in place is in lock-step with the business requirements. Our Agile process (sort of like lean manufacturing – but for software) is an example of how we try to maintain a reasonable development process. This not only makes IT happy, but produces the proper artifacts (documentation, test plans, etc.) necessary to leave the system in good shape while also allowing us to move at the pace required by the revenue generating portion of the business.

While this is not the solution for everyone – it is important to note that the process has to fit the situation. If, for example, we are facing a seasonal problem, and the process to move something into production will take four months, it seems to me that the process is too heavy. Much of the frustration I hear revolves around Ops trying to work outside the process. It is important to recognize that this could simply be a symptom of the fact that the process is not meeting the business requirements.

 



 

3. Leave emotion at the door and work this as a business decision. Business decisions are about informed risk, potential ROI, and weighing opportunity costs. Work the three points below, create a list, and let operations make the call.


(A) Informed Risk: Any change involves some sort of risk. The disciplines that IT staffs bring to the table can help mitigate, but not completely remove, risk. IT should seek to minimize risk and inform Ops of the options, if there are any, in approaching any issue. Avoid the pitfalls of over dramatizing risks because of other issues (like workload). I totally understand that most IT staffs are immensely overloaded, but that does not give you license to over exaggerate risk. Ops will just bring someone like me in and I'll have to tell them "I don't know what they are talking about." I don't want to be in that situation, nor do you.

(B) Potential ROI:
This should be a quantifiable and IT should work with Ops to correctly define this. Ops, do not over exaggerate this in order to move something you want up the list. In that case, just tell them you want that other thing first. Fudging the ROI just makes you look less than competent.

(C) Opportunity Costs:
We probably don't have endless resources or endless budgets. Additionally, we may be sneaking in enhancements between the peaks of business. So, we must weigh the opportunity costs. Doing Enhancement A might mean we cannot do Enhancement B and C. Operations, not IT, needs to make the call and live with it.

Work the business problems, keep egos out of it, and "Don't make me come in there!!"

 

Agree or disagree with this experts' perspective? Let us know your thoughts at the Feedback section below.


Recent Feedback

IT can lock down their enterprise systems from change.  That is the heart of the matter as to why they appear irrational and out of alignment.  Those systems simply don’t change effectively.

Operations can deploy its own enterprise system that is 100% oriented toward people, process, data and technology without interference or disruption of IT.  Our customers do this every day and achieve results like 300% efficiency gains, 6 Sigma accuracy, 38% faster transit times, 35% lower transit costs, and annual customer administration savings of $200K.

 Mark certainly knows the WMS market as well as anyone.  The story stretches across all of your employees, vendors and customers and their enterprise systems, regardless of age.  These include ERP, MRP, WMS, DSD, FS, etc.  All of them control the ‘processes’ that Mark correctly states “the closer you are to the real moving parts of the organization (like a distribution center), the more flexible you have to be, as a solution provider, to make your solution fit the operation”.  Everyone one of those applications touches the moving parts of your business and they cannot keep up.  Freeze their version, keep them running and heavily integrated like they are today…and then break free with new enterprise software that leverages those out of date systems of record.



Steve Christiansen
CEO
Babbleware
Jun, 28 2012

I agree.

IT, HR, IC, Engineering, Maintenance are support functions. They are certainly needed but Operations is what makes it happen on a regular basis.


Craig A. Phillips
VP of Distribution
Lifetime Brands
Jun, 28 2012

I think Fralick far overstates the issue here.

The tensions come not from IT somehow maliciously thwarting operations, but rather from operations managers oblivious to the limitations of IT resources, which are down for most companies these days, and undisciplined requests for changes, meaning such requests are often made based on the issue of the day, not really from a well-thought, strategic perspective.

The majority IT and logistics managers and executives work very well together in my opinion. Of course, there can always be problem individuals on both sides, but that is a rarity is my opinion.

I will agree that the relationship is both better and more productive when IT managers get on on the DC floor regularly. There can be when IT is central and the DCs are distributed across the country.


Kevin Merkel
IT
Anonymous
Jun, 28 2012

 Great Article - Mark's Model for Improvement should be part of the Ops/IT Mission Statement.


Bob
VP Distribution
Anonymous
Jun, 29 2012

I fully agree. We also always need to consider that, when launched, a project must be finished at once, without realigning priorities every now and then.


Antoine Mercier
Supply Chain Manager
--
Jul, 02 2012

I think that Mark has hit this one on the head!  We continually find that IT gets hung up on functionality, and backends infrastructure and not operational functional.

Having my origins in Operational IT, I understood that my customer was our Operations group.  To Kevin's comment, if my customer can't work, then simply put, they can't generate revenue; and then we don't generate the revenue required to support them, and budgets get cut (usually IT first).

The two groups must work in conjunction with one another, with IT understanding that the overwhelming factor must be operational efficiency, even if it comes at the expense of IT.  Every department of every organization must look at what brings about the highest global efficiency, which will in turn increase the throughput of their organization, and revenue.  They must not look at local efficiency of any given department, or they will be certain to fail. (See The Goal, by Goldratt).

This discussion is the same one we had twenty years ago, when it was between Operations and Accounting.  In the early days of ERP and WMS, solutions were more than often chosen on the financial accounting merits than they were there ability to issue materials efficiently or schedule people and machines.  I believe this is one of the largest factors that led to the ultimate failure of ERP post Y2K in the mid-market. 

Resolving issues of efficiency, traceability and accuracy have more to do with business process, and technology that can support it, than it does with database structure and development languages.

Great article!



Anthony Allwood
President
Systems Logic Warehouse Management Systems
Jul, 05 2012
 
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