What companies have the top supply chains in the food and consumer packaged goods sector?
Well as usual, the analysts at Kantar Retail once again have tried to answer that question here late 2104, picking up the work in the annual PoweRankings report that was started many years ago by Cannondale Associates, which Kantar later acquired.
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 This indicates that the difference in supply chain performance across the top manufacturers is shrinking, as retailers spread out their votes across more companies that they believe have one of the top three supply chains.
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The full report covers a number of company performance measures for both consumer goods manufacturers and retailers, including such areas as brand power, marketing programs, sales teams, overall business fundamentals, and more. Supply chain management is one of the categories included in the survey.
The rankings for this year, as always, were developed through the interesting methodology of asking retailers to rate manufacturers on each of these categories, and manufacturers to rank retailers on a similar set of attributes. Most major CPG companies and retailers participate, with some 400 respondents in total across both groups.
Both manufacturers and retailers are from the consumer packaged goods, food and beverage areas. That means manufacturers in such categories as apparel/soft goods, electronics, hard goods, etc. are not included. Similarly, the participating retailers are drawn exclusively from sectors such as mass merchandise, traditional grocery, warehouse clubs, and drug store chains that focus on consumer packaged goods sales, and does not for example include department stores or most specialty retail areas. For the last couple of years, however, Amazon.com has been included in the retail group.
The scores represent the percentage of respondents that place a given manufacturer or retailer as having one of the top three supply chains in the industry.
This week, we will look at the consumer packaged goods results. Next week, we will publish the retail list.
After a long run at the top of the manufacturing list, Procter & Gamble lost the number 1 position last year to General Mills.
That situation was repeated ahain here in 2014, although the two companies ended in a virtual tie, with scores of 25.2% (General Mills must have won on style points or something).
Unilever moved up from fifth place in 2013 to third place this year, replacing Nestle, which fell to fifth, with Kraft Foods Group remaining in the fourth spot.
The rest of the top 10 for this year's survey are shown in the graphic below.
Top CPG Supply Chains for 2014
Source: Kantar Retail
Coca-Cola moved back into the top 10 this year, replacing Heinz, which fell off.
(Supply Chain Trends and Issues Article - Continued Below)
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